es nuestro momento
Buchanan’s tagline “Es Nuestro Momento” (It’s Our Moment) echoed high with their ambassador, J Balvin, showing how high and proud the Latinx community stands today. Throughout the entire partnership, we followed the brand and artist through brand activations, events, an album tour, capturing real time content. Working alongside Balvin and influencers we took our followers through intimate and personal behind the scene experience via Instagram, stories, and Youtube short video content.
Photography: @5thphvse
COCKTAIL OF THE WEEK
In this 3 frame Instagram Story, we ask our followers to kick off their weekend in true Buchanan’s style.
We have the completed cocktail fully silhouetted, enticing fans to tap next in order to reveal the cocktail for the week. Ending with a recipe card for all to enjoy.
Below are 16 out of 32 cocktails shot in one day to spread across different features within the Facebook and Instagram platforms.
