A SIP OF HERITAGE
To celebrate Hispanic Heritage Month from a brand rooted in a rich Mexican story, Don Julio introduces A Sip of Heritage. ASOH is a series that highlights Hispanic descent mixologists that create beautifully crafter cocktails based on their upbringings and what reminds them of home back in Latin American on within a Hispanic household in the United States.
JOEL
Bartender Joel Bautista (@cjoelb) proves that Hispanic Heritage transcends a month on the calendar. For this “A Sip of Heritage”, we feature his Don Julio’s Ponche — an ode to his hometown of Mexico City.
taylor
For our second “A Sip of Heritage” Taylor Adorno (@redwinedime) — a Brooklyn-based Boricua bartender, stirs up a new twist on a classic with her Malta Manhattan.
wilmer
To celebrate #HispanicHeritageMonth, some of our top Hispanic bartenders created cocktails inspired by their roots. In our first "A Sip of Heritage", watch Wilmer Nolasco's (@pocketful_of_vices) inspiration come to life as the Don Julio Pasión.
Día de los muertos
For Día de los muertos, we manually created and shot (top down) a sugar skull image using the ingredients of Joel's “Don Julio Ponche” recipe and holidays nuances such as marigolds.
1.5 oz Don Julio tequila.
2 oz of Guava, pears and apples puree.
3/4 oz fresh lemon juice.
4 oz hot water.
1 lemon wheel for garnish
4 cloves for garnish.
1 stick of sugar cane for garnish.
PRIMAVERA
Mexico’s favorite cocktail meets
the world’s first luxury tequila, Don Julio.
INSTAGRAM STORIES
Making use of the progression bars on Instagram Stories and use it as a ‘measuring’ bar. First, we asked followers to flip their phone. Then, we’ll move into a step by step and as the drink fills up, the bar will up with it, calling out the exact measurements. We’ll have animated supers with the step-by-step instructions.
For Facebook, we animated the assets into a stop motion video.
FACEBOOK CAROUSELS
Hijacking the flow of a Facebook Carousel, we’ll use the headline and link description areas to give step-by-step directions on how to prepare the Don Julio Paloma. We will play with the white space around the carousels and animate the frame itself (mirroring what the action is)--making it more visually eye-catching and helping it stand out from the rest of the feed.
