HARD MOUNTAIN DEW IS HERE:
FREAK OUT RESPONSIBLY

Boston Beer Company launched new HARD MTN DEW. Dew and tasked us to get people excited about the product and to make sure to let the world know it’s Dew… spiked. So we created “Freak Out Responsibly.” With 3 words we told people exactly how they should feel about the product and played off of “Drink Responsibly” which helped reinforce that this product was spiked. Below is a series of work we did to launch it.