change the world

When COVID-19 became a global pandemic, Marketers came across their own set of problems. Suddenly, the upcoming summer sales made no sense. Consumers were angry because brands were taking up social media real estate with ads—and Tempur-Pedic tasked us to figure out how to bring value to consumers.

We found a human truth: People were now doing way more than just sleeping on their beds. So, we encouraged them to embrace their mattresses in order to help make the world a better place for everybody.

thank you to all healthcare workers

Another truth was, Healthcare workers were losing sleep over this pandemic. As a mattress brand with a superior product, we knew that getting some pillows and mattresses in the hands of doctors and nurses who were in the frontlines would help them catch up on some well-deserved sleep.